July 4, 2014
Social & Native Advertising let’s you promote your awesome content to people who will instantly fall in love it as they have similar interests.
I’ll be running a full days training workshop at the Content Marketing Show on July 16th, 2014 in Central London.
Learn how to setup, use and manage emerging native advertising platforms (nRelate, Taboola, Outbrain) and paid social (sponsored stories, tweets, updates) to earn targeted, relevant traffic at a low-cost and if done right, additional PR coverage and social shares.
Find out more on the Kaizen website.
February 8, 2014
I’m proud to say that I’ll be speaking at Brighton SEO on April 24th, 2014 on Native Advertising: The Secret Weapon of Content Marketing.
This talk will take you through how you can harness the power of emerging native advertising platforms (nRelate, Taboola) and paid social (sponsored stories, tweets, updates) to help you earn ‘pearly-white’ links.
I’ll be sharing my nerdy adventures in experimenting with native ads on a shoe-string budget, the pluses/minuses of each platform and optimization tips/tricks.
December 20, 2013
Earlier this month, the lovely data-nerds over at SimplyMeasured invited me to be their very first guest blogger.
SimplyMeasured have a huge range of social media analytic reports, which are an absolute goldmine in my eyes when it comes to targeted blogger outreach.
In the post, I show you how to leverage your Twitter Follower data to build up a very targeted list of bloggers/publishers who you can then outreach too – hopefully securing a few awesome links in the process.