Pete Campbell

SEO Blog with a mix of all things Geek, Web & Tech.

The Best NEW SEO Tools Discovered at #SearchLove London


Just a couple of weeks ago, I attended #SearchLove London hosted by the folks at Distilled.

In my last post, I shared what I consider to be the UK’s finest SEO conferences, and SearchLove is right at the top of that list. In a sentence, it was the perfect recipe of content ideas, geeky tips and slick powerpoint goodness (nobody ever credits nicely-designed slides, it’s an art for us nerds – seriously).

But, as I’m a charitable man, I saved you from paying the £649 ticket price and decided to list all the new SEO geek tools that were shared at the event. Just imagine all the paid links you can buy now with that saved cash! Just kidding (just promise that you won’t use it to make an infographic, the world is sick of them, there’s even an infographic on it).


Get a sneaky free link whenever someone copy & pastes your content. Just tag up your site and you’ll suddenly find yourself begging for people to steal from you.


Looking after SEO for a massive website? Like me, you may find on occasion that the page you’re link building to suddenly goes dead and of course, you don’t find out until it’s too late. Pingdom will shoot you an email, text or tweet whenever your specified Page URL(s) has a titanic like experience.


Using ResponseSource, you’ll find Journalists looking for help in fleshing out their current story. Chip in, and you might just get a link out of it (obviously, don’t show your hand straight away, play it cool).

Credit: @heatherhealy


At a glance, Cision seems like an absolute bloody goldmine. Blogger & Journalist Outreach is a growing trend in the supposedly post-paid link building world, Cision lets you find a ton of top-notch contacts, relevant to your sector, with ease. Find key people, build up a relationship, involve them in your content creation and, hopefully, you’ll forget dodgy rented links ever existed when they naturally link to it.

Credit: @CreareSEO


If an absolute flipping miracle has occurred, and someone has picked up your infographic on “The History of Toilets”, TinEye will do a quick reverse lookup and find all the placements of it across the web. Google Images can also be used to do this now, but everyone loves multiple data-sets.

Be a Typo Ninja, Fix Broken Links via Mis-spellings
SEOBook Typo Generator &

Use a Typo Generator to figure out all the common mis-spellings of your brand-name, use =concatenate in Excel to add domain extensions (, .com) and then bulk lookup the data via Majestic SEO. You might just find a bunch of great, free links, pointing to misspellings of your domain. I found 300+ broken links for one of my clients, crazy stuff.

Credit: @wilreynolds

Video Sitemap Generator

For about a year, I spent an hour each week making video XML sitemaps to ensure my clients video content got indexed in Google. Use this Google Doc powered Video XML Sitemap wizard to make them in minutes, good times, if only I could time travel.

Credit: @philnottingham

Web Sniffer

Wake up in the morning and feel the need to check a URLs response code? Probably not, but WebSniffer will be there for you when you a 404, 200 or 301 comes to mind. Quickly get a detailed view on that redirect that you don’t quite trust.

Credit: @conversionfac

Twitter App Goodness

Need charts and insight on a Twitter user? Try Tweetarchivist to scrape their tweets, or see their universe via MentionMapp. Or, on the unlucky chance that you’ve yet to discover FollowerWonk, use it build a segmented list of people, who might just enjoy that latest blog post you wrote.

What’s the most recent SEO tool you discovered? Answers on a postcard please (or, the comments box will do just fine).

Just as a footnote, some of these were discovered through the magic of awkward networking and small-talk (“So what do you think of article spinning? It’s awesome!”), so credit is given where possible.

  • James Bavington

    Great to see you at SearchLove last month Pete. Thanks for collating all of the great resources that were shared; I’m currently picking through all the pages of notes that I took and experimenting with my favourite new tools! You Going to LinkLove 2013?

  • Pete Campbell

    I certainly plan to be! I’ll probably book my ticket in the new year. Thanks for checking out the post :)

  • Kevin Espiritu

    Damn, Pingdom and Tynt look absolutely amazing Pete! For someone who hasn’t been to any SEO conferences yet, this was super helpful…definitely checking those out for my clients/personal projects asap!

  • Pete Campbell

    Thanks Kevin! Glad you found the list useful, let me know if you have any questions.

  • Anonymous

    Tynt is cool, thanks.

  • Guest

    Other tool which becomes more popular –

  • Paul G

    I have one more tool which becomes more popular –

  • jean

    ahrefs,opensiteexplorer are also amongst the best tool to track the quantitative data for seo campaign

  • demersraye

    ahref, opensiteexplorer and majesticseo are used for getting back link. but opensiteexplorer is best tool for SEO campaign.

  • Spook SEO

    Hello Pete!

    I am actually using Majestic SEO and I think this is one of the best tool. I have been using this for almost a year now. Another tool that I think SEO will love is Ahref. I would really suggest that others must try these tools.

  • Arnold Barclay

    I think SEO need more tools, SEO is the only little part of E-Marketing. But I used ahrefs tool for backlinks campaign and woorank for optimize on-page.
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  • Yasir Jamal

    Thanks for the great post, I always use SEO MOZ, Ahrefs, SEM RUSH and Majestic SEO.

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    helpful content, i was looking for these tips since long, thank you so much for making it easy for me.
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    I see so many articles with poorly written content that this one is refreshing. It’s great to know there are people that can write well and get their point across. Keep it up
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    Thanks for the awesome post, I always intend to use Neil Patel & Backlinko and SEM RUSH tools. Freelance Website Designer Dubai

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    It is really a nice and helpful piece of information.

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