Out of the box, Tumblr is a great way to quickly get a blog up and running. It’s slick user interface means you can get content live in a snazzy format within seconds, without having to invest in web development wizardry. I love it for that.
But it’s a serious mistake to consider is part of an SEO strategy.
I’ve started classroom fights with fellow nerds and been given after-school detention for this opinion. As always, there is a lot of bad advice in the search universe on how to hack-and-slash the Tumblr platform to improve it’s borked SEO abilities.
Granted, it does have a few SEO tricks, but it’s not enough.
Will your posts get indexed? Yes, will they rank for pointless terms that nobody searches for? Probably.
Tumblr = Simplicity (Not SEO Friendly)
You see, Tumblr is designed to be a simple blogging platform by nature and as a result – a Tumblr blog sadly misses a lot of key details to really make an impact on search engine visibility.
I’ll admit it, I launched this Blog on Tumblr to get things started (what it’s good at) – but boy, did I regret it. Let’s have a look why.
6 Reasons why Tumblr SUCKS for SEO
- Tumblr will strip out any attempt to put the rel=”nofollow” attribute on links, free links anyone? #SEOFacepalm
- You can’t set custom META Tags on each individual post, I know this isn’t 1998 SEO, but META descriptions are a great way to improve clickthrough-rates. You can hack the theme to auto-generate META based on your post summary/tags but that’s just sloppy.
- No Category Structure – You can’t set a category structure to Posts or URLs (e.g. /recipes/italian/meatballs/) dampening the chance of gaining mid-tail rankings or building up authority to a ‘parent’ page
- Forget about gaining Google Images rankings – all image uploads in Tumblr will be stored on a separate sub-domain, with no reference to your Blog’s URL
- All Tumblr blogs come with XML Sitemaps & Robots.txt files which is great – but there is no way to customise them.
In time, Tumblr hopefully will do right upon these wrongs, but in the meantime, just use WordPress. It does everything, including making your morning cup of tea.